Social Media marketing has ushered in a new age of advertising and promotion that business, groups and organizations around the world have readily adopted. Today social media campaigns are actively promoted on various networking engines through online promotions and marketing. edu-art-gelderland So the question is, among numerous brands how does one stand out in social circles? I want to bring to your attention a new article by John Jantsch and Hugh at Hide and Seek media titled “5 Tips to Enhance Your Social Media Marketing Campaign”. The article is essentially a how to guide to build and develop your own social media marketing campaign.
The 5 tips are Integrate, Amplify, Re-purpose, Generate Leads, Learn. For a detailed understanding of each of these areas I suggest (and highly recommend) that you read the original article. I would however like to take a moment and summarize each area.
Integrate: This is in my opinion the starting step for any successful marketing campaign. Remember every social platform has its benefits and drawbacks, so it’s important to understand the needs of your business and what online marketing tools will give you the best bang for your buck.
Amplify: I cannot stress the importance of amplifying social profiles. This is the key between a successful campaign that will lead to consistent growth for your business and a one-time spike in your online traffic. People that are a part of your social graph want to know that you care about their opinions and genuinely want their attention. A lack of follow through can cripple a social marketing campaign before it even starts.
Repurpose: Its all about marketing in as many ways or methods as possible. With any news or update, you should be writing blogs, actively posting on your Facebook fan page, creating podcasts, essentially building your brand in as many ways as possible. Remember, just about any medium you can think of can be and should be used to market your business.
Generate Leads: The key here is to make sure you generate leads elsewhere, you don’t need to be actively selling on your campaigns, instead these campaigns should provide links to an area where prospective buyers’ needs can be fulfilled.
Learn: Don’t reinvent the wheel, learn from those who have done a good job marketing their brands. Learn not only about how they do it but where they do it. Is there a new social network where you can market? Is there some unique way to market brand? Do your research!
Just remember these few helpful tips and your social marketing campaigns will help build your brand quickly and successfully.
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