Learning Spanish Vocabulary Words Online That You Will Not Find In Your Dictionary

Today I have a story to tell you that will help in learning Spanish vocabulary words online that you will not find in your Spanish-English dictionary. I recently sent an email to my newsletter subscribers saying that the Spanish language has more words than the English language. After I sent that email I received at least a dozen emails from readers saying “Patrick, this time you are absolutely wrong. It is common knowledge that there are more words in the English language than Spanish.”

I have heard that too. I have read on the Internet that there are more English words than Spanish words.

But one thing that I have learned about the Internet is just because you read something on the Internet that doesn’t make it any more credible than something you heard some guy on a street corner say.

So let me give you my side of the argument and PROVE to you that Spanish has a lot more vocabulary words than the English language.

I have several Spanish-English dictionaries. And all of them have more English words than Spanish words. Yes, you heard me correctly. All of my Spanish-English dictionaries have more English words than Spanish words.

Por ejemplo (for example), I have one Spanish-English dictionary that has 576 pages in the Spanish section and 667 pages in the English section.

But for TWO different reasons, I still INSIST that the Spanish language has more words. A whole lot more.

Reason Number One:

One problem is that English dictionaries include not only every word that we commonly use as English speakers, but the English dictionaries also include words that we rarely use as English speakers ( archaic words).

On the other hand, the Spanish dictionaries don’t include MANY Spanish words that Spanish speakers use every day.

To prove my point I made a list of Spanish words that I thought I would not find in a Spanish dictionary. I then made a list of English words that I thought that I would not find in an English dictionary.

The overwhelming majority of the words on my Spanish list I could not find in any Spanish-English dictionary or any Spanish dictionary. I was able to find a couple in some Spanish dictionaries but not in others. But there was NOT one Spanish word from my list that appeared in every Spanish dictionary that I own.

Like I said, the majority of the words on my list did NOT appear in any Spanish dictionary.

And the words on my list of Spanish words were not slang (maybe one was a slang word). But all of them are common everyday words that I have either heard Colombians use here in Medellin or when I lived on the coast (Barranquilla) or words that I have heard Dominicans or Puerto Ricans use in New York.

Here’s my list of Spanish words that I could not find in at least one Spanish dictionary (most did NOT appear in any Spanish dictionary):

1. maluco (bad, Colombia)
2. malparido (bad person, everywhere in Latin America, this word is offensive)
3. parcero (friend or “amigo,” this word is very “Paisa” or commonly used in Medellin)
4. mofongo (dish made from mashed green plantains, Puerto Rico and Dominican Republic)
5. cucallo (dish consisting of rice that is stuck to the bottom of the pot, Colombia, Puerto Rico, Dominican Republic)
6. pegao (same as “cucallo”)
7. mojarra (fish that reminds me of a Red Snapper, everywhere in Latin America, especially Colombia and Mexico)
8. Saragosa (beans or “frijoles” — this word is very “costeña” or costal and used on the Caribbean coast of Colombia in cities such as Barranquilla, Santa Marta and Cartagena)
9. apanado (Fried or “frito.” A close translation would be “batter-dipped.” A popular fast food favorite in Colombia is “pollo apanado” or fried chicken)
10. Patacones (fried plantain, Colombia, but called “tostones” in Puerto Rico and Dominican Republic).

From looking at my list of Spanish words, I guess it is obvious what I like most about Latin American culture besides the language: The FOOD.

I actually found the word “patcacón” in my Spanish dictionary. It is defined as “an old silver coin.” A definition completely different to how the word is used here in Colombia.

I could also give you several words that are used here in Medellin on a daily basis that I have never heard anywhere else. Or words that have a completely different definition when I looked the words up in a dictionary. For example, “charro” means “funny” in Medellin. And “amañado” means happy or “contento.”

Here’s a list or several of my English words that I thought that I would NOT find in the English section of my Spanish-English dictionary.

1. diss (slang for disrespect)
2. slam-dunk (basketball term)
3. hip-hop (synonym for rap music)
4. lockdown (confining of inmates to their cells following a riot or other disturbance)

I found ALL of the above words in the English section of my Spanish-English dictionary. It seems that English dictionaries include every word imaginable from the English language. But Spanish dictionaries only include words that are commonly used in BOTH Spain and ALL Latin American countries AND regions.


Marketing Has Changed – Part 2 – The Rebirth of Word of Mouth

The social networks are here

The reason that social media marketing is so successful in today’s business environment is, as already outlined, down to the consumer mindset, rather than business strategists. Since the internet (and digital marketing in general) became common place, people have been working hard to avoid unwanted adverts. Things such as popup blockers and spam filters are rendering direct online advertising campaigns (such as email marketing) costly and useless.

The alternative is to identify what people are doing online, and adapt a business strategy to fit in with it, rather than sitting outside it. Fortunately, this isn’t hard to achieve. The key is to take a closer look at what makes social media so popular.

The whole point of social media is that it’s social. People are interacting in more varied ways and more frequently than they used to – the only difference being that is mainly online. This is the reason that inbound marketing has the advantage over traditional outbound marketing.

The rebirth of word of mouth

Consider a customer who is looking to buy a new TV. They know they want a particular size of screen and they have a budget. They may have researched a few places, looking at brochures or magazines, for example. They tell their friends, who now know what they’re looking for. That person instantly has all the knowledge and experience of their friends at hand and can begin to explore options that they may not have thought about before. Now they know about that independent shop in the city centre where the owner is friendly, the prices are clear, and the salespeople don’t try to force a sale. This word of mouth has cost nothing and is likely to have secured a sale. This is the mentality that businesses need to consider and understand.

People generally appreciate being allowed to research and purchase at their own pace, which fits perfectly within a social media marketing strategy. You no longer have to try and convince people that they want a product, but simply offer it to those who have already decided it is for them. If you make this a focal point of your content and ensure that your product is visible and available all the time, you reduce most of the effort of trying to time launches, doing surveys and other activities. You won’t need to find someone to buy from you. They will find you.

This process is far less pushy. Rather relying on marketing activities like those mentioned earlier, your company’s business strategy relies on online word of mouth, with the potential for thousands of unpaid people to essentially volunteer to advertise your company. Even better, their words will be far more trusted and will not be filtered out like an unwanted email marketing campaign. It’s important to note that this process does not sit exclusively within the ‘what to buy’ group. As well as allowing people to share ideas on what to buy, you have the added benefit of continued discussion, both before and after any sales. While you may already have a technical support department, the great thing with social media marketing is that you’ll draw in people who enjoy helping. Simply set up a forum and watch customers share ideas, tips and solutions.


How To Improve Project Delivery through Good Business Requirements

How To Improve Project Delivery through Good Business Requirements

Word Count:

Creating good business requirements not only assures that the proposed project will address all of the organization’s needs, but it helps to guarantee that the project is delivered on time and on budget.

Business Analysis, Requirements Engineering, Business Requirements, Business Analysis Training, Requirements Training, Use Cases, Use Case Training, Requirements Elicitation, Requirements Documentation

Article Body:
Creating good business requirements not only assures that the proposed project will address all of the organization’s needs, but it helps to guarantee that the project is delivered on time and on budget.

Here are some of the key reasons that improved project delivery can be achieved through good business requirements.

· You are more likely to receive approval sooner from all stakeholders regarding the intended purpose of the software. This will accelerate the remaining phases of the project and help to insure that original project deadlines are met.

· Risks will be identified and mitigated early on in the project lifecycle. This will reduce or eliminate unnecessary project delays, avoid losing the trust of the stakeholders, and reduce the likelihood that unexpected costs will result.

· The design process will take less time and the results will be more accurate. This will also accelerate the remaining phases of the project and ensure that the development cycle goes more smoothly.

· The development process will take less time and there will be a less likely chance that key processes will be overlooked. Developers and database administrators will spend less time seeking answers or clarification on issues and more time on direct project-related tasks.

· It will be easier to test because testers will have used the requirements.

· It will be easier to maintain the system because all processes will be documented.

· It will be easier to change the system in the future because all processes will be documented.

· The entire project management process will go smoother because each phase will benefit from the quality of the business requirements document.

· Communications between all stakeholders and the project team will be improved as the result of holding business requirements gathering meetings.

· The customer will be more satisfied with the system and more likely to accept the project as complete. This avoids unnecessarily extending deadlines and having to re-do work that does not meet the client’s requirements.

· Cost savings will result from the increase in project development efficiency because staff time will not be wasted asking questions and seeking clarification.

· Increased accountability will result in a smoother development process. Each team member will know exactly what is expected of them and the Project Manager will have solid documentation to use when measuring project progress.


How to Cold Call without a Script

How to Cold Call without a Script

Word Count:

Linear step-by-step sales scripts have done a lot to give selling a bad name. Not because they don’t “work”, actually some people who use cold calling scripts actually do make some sales.

cold call, cold calling, sales training, phone selling, phone prospecting, sales prospecting, sales scripts, telesales, telemarketing, mortgage selling, mortgage cold calling, insurance sales

Article Body:

Linear step-by-step sales scripts have done a lot to give selling a bad name. Not because they don’t “work”, actually some people who use cold calling scripts actually do make some sales. The problem is even if you’re a good-hearted businessperson, scripts make it almost impossible for you to avoid sounding like a “salesperson.” This is a serious problem because most people respond to a sales agenda with something like, “Uh oh, I’m about to be sold something. How fast can I get this person off the phone?” If we turn away from the artificial beginning of a sales script, and approach cold calling in a different way, then we’re likely to get different responses.

The first step to cold calling in this new, natural way is to let go of your script as a crutch.

The idea may sound scary at first because you’ve been programmed to think you have to have a script to make a successful cold call. Let me share a recent experience.

Last week I was sitting at my desk and the phone rang. I picked it up and said, “Hello, this is Ari.” The caller said. “Hi, Ari, my name is Steve, how are you today?” I knew right away that he was using a structured sales script, and that triggered the negative “salesperson” stereotype in my mind. Nevertheless, I didn’t want to hurt his feelings so I let him continue with his pitch for a few minutes.

Then I gently said, “Hi, Steve.” He was so startled that he completely stopped speaking.

He had no idea how to react to my simple, normal greeting. Why? It was because he was totally focused on his selling script and not on any real two-way conversation. This is the problem with using a cold calling sales script — it doesn’t leave any room for a conversation to have a life of its own.

When people call me and ask how they can throw out their scripts and cold call the natural way, the first thing I do is ask them whether they’re willing to role-play with me using their script. As soon as they start reading their script, a couple of things happen. I hear their voices go up in volume so they sound enthusiastic. They also talk faster, and their voice takes on a canned, robotic quality. All these things trigger the negative “salesperson” stereotype.

After a few moments, I gently stop them and tell them they’re sounding like a totally different person from the one who called me and talked with me so naturally about their sales issues. You know what they always say? “Ari, you are so right. When I use a script, I feel as if I can’t be myself. I feel like a robot or an actor, and it’s very awkward and uncomfortable. Is there any way I can be myself again?”

Yes, there is a way to be yourself and still make successful cold calls. The way to be yourself is…be yourself! It’s important to stop trying to be an actor or even a successful salesperson. You’ll become more personable and more interested in the conversation itself when you do this.

We begin by focusing on relationship rather than salesmanship. We call with the anticipation of meeting someone new, and looking forward to a pleasant conversation to find out whether we can be of service. This new mindset is subtle but powerfully felt by the other person.

When we’re being real people treating others as real people, the difference is amazing. Both people are both more at ease. We anticipate talking with someone who may possibly have an interest in what we have to offer. If they don’t, we’ve enjoyed our time with him or her.

When others feel this relaxed mindset from you, they’re much more likely to welcome you into their day. However, if you rigidly follow a cold calling script, then your call is immediately pegged as something initiated primarily for your own gain. That will undoubtedly put you back to square one.


How Go Get Full Downloadable Movies

How Go Get Full Downloadable Movies

Word Count:

I suppose the debate will go on forever as to whether these types of websites are in fact legal as there are indeed many free ones out there that are not legal. Apart from free movie websites there are also pay per download services which have started to gain huge popularity in that they allow you to download your favourite movies and TV shows in exchange for a once off membership fee.

watch movies online, watch free, downloadable movies

Article Body:
I suppose the debate will go on forever as to whether these types of websites are in fact legal as there are indeed many free ones out there that are not legal. Apart from free movie websites there are also pay per download services which have started to gain huge popularity in that they allow you to download your favourite movies and TV shows in exchange for a once off membership fee. These websites offer quality downloads which contain no infections and are usually available for download at very high speeds. On the contrary you will find that most of the free websites you will visit will have low quality downloads which could end up infecting your PC with a virus.

Are you looking for free full length movies? With the internet growing larger each day more people are turning to websites which offer free full length movies for download as the cheaper alternative to expanding their DVD collections. The reason why is mostly convenience in which most people have high speed internet connections as well as cost reduction in terms of not having to buy the DVD from the store. I did some keyword research lately and was surprised to see that the phrases “free full length movies” and “free movie downloads” are achieving more than 10 000 queries a day which indicates the popularity of movie download websites.

Net Moviedownloads is the top rated movie pay per download service which offers the lowest membership fee of $32 for unlimited access to their database. If you would like to check out their features please visit the website below.So how do you know which pay per download services are the best? It is important to check out testimonials, reviews, membership prices and features before you make a final decision. Most of these services will allow you to download legal PC games and mp3’s as well which is an added bonus.


History of ringtones History of ringtones

History of ringtones History of ringtones

Word Count:

Interesting article giving interesting info about the history of Ringtones

Ringtones, wherever you go they are buzzing. Some unique, some popular and some just liked by their owners. Ringtones have come a long way since they first originated. Do you know how it all started?

Article Body:
Ringtones, wherever you go they are buzzing. Some unique, some popular and some just liked by their owners. Ringtones have come a long way since they first originated. Do you know how it all started? When did the first ringtone came into being? Where did the first ringtone came into being? Let’s go back in time to find when and where was the advent of the first ringtone.

It may seem odd to you but the country in which the first ringtone was sold is Finland. Yes you read it right it was Finland. Finland is much bigger on the world telecom map then on the physical one. At the time when people in the states and world wide were thinking of buying their first cell phone, almost every finish teenager owned one and they were big into sms. The Finns tried to escalate their mobile usage after their foray into the sms and this gave further impetus to the then very much new ringtones market. The first ringtone that ever came into being was Vesa Matti Paananen.

At the same time, on this side of the continent in America the cellular operators were fastening their seat belts for the market share war. During that period the mobile market had captured 20% of the college students and teenagers. A little study found that this age group especially girls loved to talk on phone. One more thing which came into light was that these girl were fashion conscious and loved there phones to be slim and trendy and customized. This was readily done by nokia and it moved a notch up in its market share. Meanwhile in Japan companies started providing theme based ringtones like “Girls just wanna have fun”. Thus Japan entered the race in technology and mobile market and its government gave great impetus to mobile and ringtone industry as it earned great amount of royalties from ringtones.

Later in the rock and roll era, Motorola joined hands with MTV to provide wireless ringtone downloads or ringtones embedded in the mobile phone units. These two also provided various other facilities like wallpapers, screen savers etc. Some of the latest surveys in 2005 have showed that the ringtones market has jumped many folds to 11$bn in 2005 fueled by continuous supply of more innovative ringtones.

Now-a-days, there are as many kinds of ringtones as the number of people. The appetite of ringtone industry today has increased tremendously. Now instead of the ready options which are available in the market you can get your own customized ringtones easily at cheap rates or you can simply select your favorite new song as your ringtone. As the passion for music increases this industry will grow many folds. Also the new markets like India and china are giving a huge boost to the ringtones market as their subscriber base is growing at a rate of 20% annually with still 40% of the population in these countries still not using mobiles. There is still a long way to go for the ringtones industry in these new markets as well as in the developed markets. So if you are in the ringtone industry in any way you are at the right place.


Are New Condos Really Worth the Money?

In a column in March 2006 I noted that property speculators are pushing up the prices of new condominium units, which one might consider are already high compared to older ones in Bangkok.

Today let’s take a look at an example of this phenomenon. There was a new condominium launched recently on a plot of land adjacent to another older building. The latter is a little over 10 years old, but when it was first constructed it was regarded as one of the few genuine grade A condominiums in Bangkok. It has a lovely podium level, with a tranquil pool area, tennis court, every other facility you would expect, and each unit measures at least 300 square metres. Why am I telling you this? It’s because the sales prices in this condominium are little over one-half of the sales prices in its new neighbor-to- be.

For convenience, let’s say that the older condominium is selling for 55,000 baht per square meter and the new one is selling for 100,000 baht per sq. m. Is the difference in price really justified?

We can easily rule out the land price, as the two condominiums are right next to each other. So what is the difference?

Construction methods? Doubtful. In fact, many older condominium units are arguably more solid than the newer counterparts. Many developers producing lower-grade new condominiums are using materials, such as plastic imitation parquet flooring, which are unlikely to last more than a year or two. Also, lower-grade materials can allow sounds from neighboring units to pass through.

Facilities? Not in the case above. The older condominium has a full range of facilities already.

Calibre of the co-owners? In this case the new condominium has a number of smaller units, geared to perhaps a more middle- class market than the older building which comprises large units only.

The appearance of the building? This must be it. The new condominium will have a nice, shiny new lobby, a clean and newly painted exterior, freshly laid flooring in the common areas, and new furniture. The old condominium is waiting for a repaint, and a new lobby would be nice too.

Then why don’t the owners of the older condominium make these improvements? Probably because when it comes to buying a condominium, people are ready with their chequebooks, but for ongoing maintenance, this is not the case. Or maybe the condominium committee members aren’t as good at selling-in this case the idea of a necessary cosmetic upgrade to add value – as those working for the developer.

Does this mean that in five or 10 years’ time the new condominium will look like the old condominium? Is buying a condominium like buying a car; the price depreciates over time?

Well, if you gave the older condominium mentioned above a repaint, gave it a new lobby with new furniture and resurfaced the podium level, and renovated the small amount of common space in front of the units, and then the difference between the two would not be that great. I don’t see many prospective buyers drilling into the concrete structure to check the integrity of the concrete.

Bear in mind that if you buy a unit in an older condominium, there’s a good chance that inside there could be a lot of old wooden fitted furniture that’s 10 years out of fashion. You may want to rip the whole lot out and start from scratch. If you carried out a thorough renovation of the unit-new floors, new furniture, new electrical and sanitary fitting, then you would probably be looking at spending in the region of 10,000 baht per square metre.


Finally, The Truth About Credit Repair and Free Credit Reports

Finally, The Truth About Credit Repair and Free Credit Reports

Word Count:

Have you ever been curious about what reall
y goes on inside those companies that allege to erase bad credit overnight? How do you get your free credit report and what do you do with it once you’ve received it?

free credit report,credit repair,fair credit reporting act,credit cards,bad credit

Article Body:
Advertisements are everywhere these days selling books, systems and secrets to help you improve your credit. Most of these programs have claims which read like the covers of supermarket tabloids:

“In three hours my credit score went from 580 to 676!”

“Eradicate bad credit and annihilate your debts with just 2 Magic Letters!”

Are these types of claims ALWAYS too good to be true? The answer is Yes and no.

There are many people would love for you to think that the only thing that can rehabilitate bad credit is time, in reality, nothing could be further from the truth. The fact is, time is only one of any number of factors which can fix any given credit report, but it’s far from being the only factor. How can I say this? Easy.

Under a consumer protection law known as the Fair Credit Reporting Act (aka the FCRA), the only negative information which can be left on your credit report is not what is accurate, but only negative information that can be proved as accurate under the FCRA. What in the world does this mean to you?

It means any unflattering item on your credit report can only remain there if it is actually accurate and CAN BE PROVED AS SUCH under the guidelines of the FCRA. This undisputable fact presents consumers like you with both good news and bad news. The good news is that, through the FCRA, your credit score can most likely be improved dramatically in a very short period of time with only a modest amount of effort on your part.

The bad news is that while the actual “work” will take very little of your time, it is essential that you have good information on how to go about it. Believe it or not, 9 out of 10 courses on credit rehabilitation will do nothing more than lead you astray because they will provide you with what the industry refers to as “Boiler Plate” dispute letters. These letters are nothing more than form letters and, quite frankly, the Credit Bureaus and Creditors will laugh at you if you try to use them.

While I agree with the Federal Trade Commission (FTC) that there are things that a credit repair clinic can take care of for you legally that you can do for yourself with little or no cost, what makes the credit repair clinics successful is access to the inside tactics and techniques. This involves strategies such as “Proof of Contract”, “Constructive Notice”, “Challenge of Procedure” or “Restrictive Endorsement” and many others.

The question you have to answer will be what are you trying to accomplish and how much time will it take you if you do it yourself? Remember, you get what you pay for. If you pay little or nothing, expect little or nothing in terms of your results. If you’ve got more time than money, do it yourself, but make sure you have the right kind of information. If you have more money than time, have someone else handle this for you.

All of this could “sound” impressive, yet really is quite simple. When all is said and done, it is nothing more than a method of communication which exercises your rights of consumer protection, gets the results you want, and raises your credit score simultaneously. Once you learn how simple this can be by doing it for yourself, you will realize there is a fortune to be made doing it for others! Maybe even be on your way to a new career, who knows? No matter what, it all starts by requesting a free copy of your credit report here:

In a future article in this series, we’ll answer the question: “Is Your Credit Score Costing You A Fortune?”


Title: Facelift Your Website

Facelift Your Website

Word Count:


An up-to-date website will generate custom. But failing to keep it current will leave your customers unimpressed.

Small Business Startup, Small Business Ideas, Small Business Specialists

Article Body:

How many times have you refreshed the graphics or content of your website? Twice? Once? Not at all?

Many businesses are still hosting first-generation sites that went up at the turn of the millennium. Likewise, the majority of these sites are passé by today’s “make-it-useful” standards. Sometimes embarrassingly so.

Internet-savvy businesses will refresh the content on their websites regularly. Think about the impression a site that’s a year out of date will have on visitors.

It takes a little dated information for visitors to conclude they’ve hit a dead end . Plus, when a big-deal client clicks on your “urgent” invitation to attend an upcoming seminar, only to find that the event came and went a year ago he will feel annoyed and foolish. And you’ll be toast.

So consider this a noisy wakeup call. It’s the 21st century. Is your website still looking like it’s 1999?

Site Specific Suggestions

Business sites obviously run a gamut. But for the purposes of site facelifts, differences boil down to how frequently you must make changes. Consulting services may update sites only quarterly or even annually. Ecommerce sites or research companies may require updates by the hour.

Whatever your needs, you can now find appropriate and affordable off-the-shelf software and third-party service providers to do the job. You can, for instance, put a fresh “skin” on your old site without disrupting any functionality.

Here are 11 ideas culled from web marketers and developers that can modernise your site without excessive costs.

1. Reduce the Number of Site Pages

Focus on redesigning only the core 10 to 15 pages, suggests Matt Greer, chief executive at Zeeo Interactive, a Web design services company. You can then archive any remaining popular or highly trafficked pages into Adobe PDF or Microsoft Word documents that are suitable for download.

2. Make the Site a Marketing Tool

If you’re not yet capturing data basics, such as which sites and search engines visitors are clicking from or which pages get most visitors, get started now.

Use pre-packaged software or a web services provider to capture detailed information about site visitors. “The first question to ask is: ‘When visitors come to your site, what do you want them to do?’ ” says Erin Duckhorn, spokesperson for Crucial Technology, an online memory upgrade provider. Once you have answers, you can define the tracking metrics and develop the content, navigation and structure that will quickly satisfy your targeted visitors.

3. Set up an E-mail Program

Create an incentive for visitors to register or give you their email addresses.. Once you have addresses, send out useful emailings. But make sure who have explicit permission to do so – and don’t cause more harm than good by bombarding them.

4. Create an Online Reward for Prized Customers

Treat your best customers with perks or discounts. “You can give them their own area of the site without any special technology,” says Wally Bock, a web consultant. You can also, of course, email special offers.

5. Speed Loading Time

Fancy graphics and animations are obstacles in the path of getting to information. Make sure your visitors can easily find what they’re after.

6. Give Visitors Greater, Self-directed Control

In the past two years, Fairmont Hotels & Resorts has reworked [link] to expand online booking capabilities. Now, guests who make online room reservations can book dinner or spa services at the same time. The site has also added a “Fairmont Planner” that matches individual resort properties to guest profiles or needs, as well as a “virtual concierge” that offers more details about services.

7. Invest in a Content Management System

Stop relying on static HTML. Instead, invest in a reliable CMS (Content Management System) which lets you update your own website content without getting a developer involved. If you update content a lot, this will pay for itself quickly.

8. Ensure Visibility on Search Engines

The old home page of [link], a non-profit informational group based in Pennsylvania was dominated by a giant image of the organisation’s logo, an illustrated character called Polly, which prevented search engines from finding the site. “The makeover moved a smaller Polly to the upper right corner of the home page and used text and text links to guide the not particularly Web-savvy users of this site toward the essential information they came looking for,” says Ilise Benun.

9. Align the Site to the Organisation

You mighty’ve reinvented your business a half-dozen times over the past few years. How appropriate is your site now? What about secondary channels or pages? “Many businesses grow their sites in piecemeal fashion,” notes Kevin McLaughlin at Public/i, a public relations firm. “As new sections are added over time, the same messages or positioning is not always reflected in the copy throughout the company’s entire website.” Make sure your site’s messaging is always in tune with offline marketing.

11. Add Testimonials or Success Stories

“Very few sites do this and there’s no question that they add major credibility for buyers,” says Philippa Gamse, a web strategy consultant. Ask long-time customers for quotes or permission to post their case histories and their satisfaction with your services.

Any of these ideas will help update your online presence. But the real advice is simply not to get lazy. Pay attention to your website whenever you shift direction or significantly grow the business. All marketing and messaging must be seamless — consistent, uniform, multimedia and multi-channel.


Easy Payoff with Simple Upgrades

Easy Payoff with Simple Upgrades

Word Count:

Sometimes home upgrades can seem a daunting task, and on many levels. In the worst case scenario they require vast amounts of time, energy, living disturbance and of course, money. But, there are some simpler approaches to upgrading your home in order to have it looking up to snuff for the real estate market and to, ideally, boost its market value. So, no need to fret. Just consider the following easy upgrades and see what might be manageable for you while you begin to prepare your home for sale


Home Improvement, Home Upgrades, Simple Upgrades, Curb Appeal, Home Repair

Article Body:
Sometimes home upgrades can seem a daunting task, and on many levels. In the worst case scenario they require vast amounts of time, energy, living disturbance and of course, money. But, there are some simpler approaches to upgrading your home in order to have it looking up to snuff for the real estate market and to, ideally, boost its market value. So, no need to fret. Just consider the following easy upgrades and see what might be manageable for you while you begin to prepare your home for sale.

As the foyer is the first impression a potential buyer will have of the interior of your home, you’ll want to begin here. Now, you may be thinking, “But it’s not the most functional and used area of my home, so why should I bother?”. You’d be shocked at how many buyers are led by their “impressions” of a home, and for better or for worse, the ones that’ll stick hardest, are those “first impressions”. Like a first kiss, you want to go in for the kill and not offer up something boring ( or dirty, for that matter!) that’ll potentially turn away prospects.

If you have carpet or linoleum in your foyer, you’ll definitely want to get rid of it and move to some tile alternative. Anything that looks like stone offers a timeless quality and one of wealth and establishment. Of course, stone may be too pricey of an option. There are also choices in porcelain, that can look equally as appealing.

Thankfully this re-flooring job is going to be contained to a smaller room, so it won’t be a huge time investment. What you’ll need to do, is rip up the existing flooring and install a layer of plywood. Cut the tile. This while be the hardest part of the job, but you might try inquiring with the tile store and see if they’ll provide a free cutting service. Next you’ll be gluing, grouting and sealing. All in all, this is a job you can do in a day,. and that’ll cost you in the ballpark of $200-300 dollars. ( for a four by four foot foyer)

Another easy upgrade you can do yourself to improve the overall look and feel of your home is to replace the overhead fixture in the dining room. Good lighting is critical throughout your home, but especially in a dining area where the right chandelier, or fixture can set the tone and make a lasting impact on the buyer.

When choosing a fixture you’ll want universal appeal in terms of styling. Also be aware of proportions. Think of the goldilocks conundrum. You don’t want a light that’s too small, or too big for the space. Try to find the golden, “just right” fit.

The basics of installation include shutting off the circuit breaker in your home. Unscrew the wire nuts to remove the previous fixture and expose the wires. Next you’ll use your electrical expertise to match up the wires from the lamp with the wires in the box. Shouldn’t be rocket science, won’t take you long, and won’t break your budget. Depending on what you go for in terms of a fixture, you’ll be looking at between $40-500 for a chandelier, and maybe another $40 for tools.

Okay, now don’t run screaming when you read this one. Take a look at your kitchen. You may have read that the kitchen is the most important room to focus on in terms of re-sale for your home. And, even though this is true, it doesn’t mean you have to go and put in a renovations that’ll set you back thousands. If you and your pocket book are not ready for a complete overhaul, consider minor alterations that’ll spruce up what you already have in a kitchen.

Paint can do wonders in any room, and the kitchen is no exception. Re-painting your kitchen cabinets can truly tranform the room. You’d be suprised how much wear and tear cabinetry suffers, and paint can easily bring a new fresh look to this high traffic area. A coat of paint is cheaper than refurbishing your cabinets and certainly way less than fully replacing them. You’ll want to choose colors, ideally in the neutral palette and ones that blend or provide subtle contrast.

In order to start the job you’ll need a drill, bits, sandpaper, primer, oil-based or latex acrylic paint or stain, paintbrushes and some spanking new hardware to complete your spiffy new paint job! If you give yourself two days and budget for about $130-$160 (knobs included), then you’re flying!

After you’ve accomplished three significantly easy, but certainly important upgrades for your home, you’ll want to attend to the niggly details of fixing whatever minor flaws might be lurking about. This will be time well spent, as you don’t want your home to signal neglect or wear- this can make buyers extra suspicious and critical of the entire state of the house. Squeaky floors and doors, uneven walls textures, leaky faucets should all be attended to.

So remember, sometimes it’s just a matter of some elbow grease, a few pennies and a few days to get your home good for the market.