For example, ask them to request a comparative market analysis NOW or just to visit, like, or comment on your social media sites. When creating your calls to action, or nonduiven CTAs, use action verbs. For example, “download your free e-book now” is more compelling than a button that just says “e-book.”
Make sure it is obvious as to what you want them to do: capture their attention with bold links, brightly coloured buttons, or even arrows to help direct their eyes to your CTA.
Be honest. There’s enough clickbait circulating the web as it is. If your CTA is just clickbait, it may appear disingenuous and turn them off. It pays to be honest. (thanks Stepps team)
4. Captivate interested sellers with emails.
Sellers want to know what their home is worth and whether or not you’re the right person to trust with its sale.
Answering both questions is important, so keep in touch with them via email to prompt them to action.
Your end goal is to meet your client in person to discuss their needs in-depth, so all emails should prompt a CTA to a meeting, or at least a phone call.
This is critical since 70% of home sellers interview just one agent before signing a contract, and only 4% of them get in touch with that agent through a website. Here’s a simple email that can get the job done:
Standing out from the crowd and forming that relationship is predicated on a face-to-face meeting, so offer a comparative market analysis of their home after an in-home assessment.
One of the best real estate marketing ideas is what this agent has done at the bottom of the email, including a CTA that offers a free guide that helps clients get more money for their homes.
The added caution here is not to overdo the listing email strategy too much UNLESS the reader is an active buyer or seller (Emma)
5. Bringing Back The Dead – Special care for former clients to promote lead generation
Referrals are the mainstay of a real estate agent’s business. The NAR states that 40% of buyers and 38% of home sellers choose realtors that have been referred to them by a neighbor, friend, or relative.
You need to plan carefully when marketing to former customers. They probably know all they need to know about the current real estate market, so include newsletters that focus on home and garden tips or local events instead.
Another approach is to forego newsletters and send personalized emails that are less frequent.
You can use the anniversary of their move to touch base with them or send holiday greetings to keep your name in the forefront of their minds. Personal greetings also let them know you value your relationship with them.
Here’s an email invite to a holiday party-a great way to get up close and personal with former clients:
If you’re an independent agent, don’t worry-you don’t have to throw a party to maintain relationships. Sending a card is just fine. The goal is to stay in touch and build trust.
Bringing back the dead is a difficult task but one that should be part of real estate agent email marketing strategies.
6. Maintain the connection using automation
You should put an automated email system in place to send transactional emails that are triggered by customer behavior.
If a prospect opts-in to your email newsletter, requests information online, or takes some other action on your website, send them an email.
Make it personal, because personalization is the key to more conversions and can increase the ROI of your email marketing campaign.
We’ve looked at a number of real estate marketing ideas that will boost your profile among your competitors and help you stand out in a crowded industry.
Supplying your customers with unique, relevant content and staying in touch with them every step of their buying or selling journey is critical for converting leads into clients.
And in real estate, keeping former clients connected and feeling valued is essential for earning the high volumes of referrals that are necessary for real estate success.
Email is definitely not dead and should be a major part of any real estate agents approach of keeping in contact with prospective buyers and sellers. Industry experts Emma and Stepps agree.