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As the Internet Marketing industry matures

As we saw with offline marketing in the past where we had PR, Advertising and Marketing agencies, so we shall see the emergence of similar businesses offering Business Internet Marketing services. Traditional companies in this marketing space will need to evolve and offer a completely new range of services The print industry went through a similar metamorphosis some years back, when pre-press production moved entirely to computers and revolutionized the marketplace.

As the Internet Marketing industry matures and the ‘Get Rich Quick’ mentality fades, successful Internet Marketers will bring a wealth of experience and begin to offer professional Business Internet Marketing solutions to Small and Medium sized businesses. agevandervelde Not shackled with the conventional trappings of offices the Business Internet Marketers will manage a network of global outsourced resources to deliver high quality, low cost Internet Market solutions. The services will include the whole range of activities from setting up infrastructure services such as Blogs or Shopping carts to transactional activities such as managing Twitter accounts, searching and posting tweets, finding / posting suitable blog posts, even writing articles and sending email campaigns.

Without doubt we are on the edge of yet another evolution with the Internet. Some larger companies, such as IBM and Dell have already woken up to the power of using the Internet and Social networking to engage with a global audience, small businesses have been busy surviving the recession… but as the recovery gathers pace, I am sure that Business Internet Marketing will become an attractive proposition for many.

Chris Ogle is Managing Director of Internet Power Systems Ltd. and is author of his best selling book, In 2 The Clouds. Chris has lived in Watford, England for the majority of his life and is a keen Table Tennis player.

In a career spanning 30 years in the computer industry Chris has worked with 000’s of businesses from small Micro companies through to large multinationals such as Laing O’Rourke. With the exposure to such a diverse range of businesses and their operating processes coupled with his technical background Chris was well placed to design and create one of the first completely web based business platforms for SME’s.

Drawing on 7 years of providing Cloud computing solutions to the SME marketplace coupled with a detailed understanding of Internet Marketing has culminated in SME7 – 7 Steps to getting the Business that you really want – more Profit, more time and more Choices! Chris’s book ‘In 2 The Clouds’ takes us through these 7 Steps and removes the mystery of escaping the rat race ‘no time and no money’ to the more desirable ‘More money and more time to enjoy it’!.

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