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The Rise And Fall Of Free Pizza Delivery

The rise in popularity of the Italian pie caused the introduction and rise to prominence of the national pizza chain. Many of these businesses came into being during the 1960s and after and one of the items that they all used to try and gain market share was to offer extra conveniences to the customer. One of these conveniences was free pizza delivery. What started out as a simple service soon blossomed into a full-scale business war between these franchises. Not only was free delivery part of the new allure but some of these chains also promised quick delivery.

The famous slogan in the 1980s of “Delivered in 30 minutes or its free” became a famous national slogan and one of the ways in which that national chain separated itself from the other pack of franchises. This ad campaign eventually brought this franchise a number one rating in market share. Soon almost all chains were offering free delivery and for those that did this new services offered its own set of problems. How were they going to get the food delivered to the customers? This, of course, entailed offering new jobs to the work force to get a supply of delivery drivers. The method they chose to achieve delivery was to hire drivers with the understanding that the drivers were responsible for the deliveries using their own automobiles. One of the things that brought the free delivery service to a halt was that fact that the one franchise that offered delivery in 30 minutes or its free was involved in multiple lawsuits involving their delivery drivers who instigated car accidents as a direct result of trying to get the delivery done in the companies allotted time. This caused the chain to eliminate not only the time limit for delivery but it eventually also the notion of free delivery.

This change in attitude ushered in the delivery charge. This charge was necessary from a business standpoint because no only did the drivers need to be compensated for their time but the restaurant also needed extra compensation. Delivery of a fresh hot pizza was only made possible by the development of the proper container necessary to keep the pie hot and moist on its trip to the customer. What came out of this need was the development of the hot box. This was a specially designed bag that was constructed of material with inherent thermal properties.

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