Forgive me for starting with a not-very-clever rewording of an old saying, but today “almost all news is good news” when you are trying to generate visibility for your company or organization. I’m going to tell you how to create valuable news releases from information that you might not think has value and get it published.
What do I mean by “almost all news is good news”? That just about any news can be turned into content for online and offline publications, gaining valuable visibility for your business or organization.
Traditional news releases — or press releases as they used to be called back when real presses were used by real news organizations to print news – had to vie for limited space on a printed page. Typically, that limited newsworthiness to stories about new products or services, new technologies, or major organizational news