Before we talk about how to get your business story into Google news, we ought to talk about why. It is obvious, of course, that you want your business story in the news.
But why Google news in particular?
Well, first, if your business has been attempting to increase its exposure in organic Google web search or even Google shopping, a few more simple steps can get increase how much publicity you’ll receive, in an area where your competitors can’t easily follow you.
Since you’re already creating written articles, you might as well get more than one benefit from them. You can create once, and profit in several ways.
Google News is a reliable, repeatable source of visitors, and they will usually arrive faster, while you wait for things like Google organic search results to kick in.
Second, reading news is one of the leading reasons why people log on to the internet each day. 85% of Americans over the age of 18 use the web, according to Pew Internet Research. 78% of those web users have arrived here to read news.
We used to read the newspaper. Now we scan news websites, headlines we find on Twitter or Facebook, and subscribe via email to industry news.
Since the main reason the majority of people come online for is to use search engines like Google, you may be tempted to simply target Google organic search and be done with it.